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What is a missed call actually costing you?

Two numbers. Thirty seconds. The real dollar amount walking out your door every year.

Your typical ticket. Service call, repair, install, whatever's normal.
$
After-hours, on a job, on the other line, weekends. Be honest. Most owners undercount.
How do I find this number?
iPhone: open Phone, tap Recents, then Missed at the top. Count the missed calls from the last 7 days.

Android: open Phone, tap Recents or Call history, filter by Missed. Count the last 7 days.

Use an answering service or front desk? Ask them for last week's missed and abandoned call count.

Then round up. Most owners miss more than the log shows, because busy-signal calls and two-at-once calls never register.
Default assumes half of missed callers would've become paying jobs.
50%